Felix Guder

Strategic Designer and CEO

A visionary thinker with a practical strategic approach. With 25+ years of experience in digital and strategic design I excel at navigating high levels of complexity and solving challenging problems. My expertise lies in developing meaningful innovations with cutting-edge digital technology to address the challenges of our time. 

I am passionate about discovering new and meaningful interfaces between high technology and our planetary ecosystems to drive sustainable innovation and meaningful change. Let's discover new and meaningful things together.

Wie KI die Zukunftsszenarien für Museen verändert?
Felix Guder / Wie KI die Zukunftsszenarien für Museen verändert?
Beyond Adaptation: Harnessing AI and Systemic Design to Drive Positive Change with the 3R Process
Felix Guder / Design Research Design Services
R3ASON Embraces New Horizons: Our Move to the Heart of Frankfurt
Felix Guder / R3ASON Embraces New Horizons: Our Move to the Heart of Frankfurt
Key Competencies
Strategic Design

  • Creative thinking and practical strategy development

  • Complex problem-solving and innovation

  • Build the right things - products and services from scratch to launch

  • Building Design Capacity - Competences, Process, Toolchain

  • System Design

Brand Strategy

  • Brand Positioning

  • Brand Impact (Purpose, Vision, Mission)

  • Brand Experience and Design

Remarkable Projects

  • Munich Re, Lead / Design Guideline for Digital Products, XDS Design System and Unit

  • Deutsche Telekom, Lead / E-Mail, Kundencenter, Brand and Design, Scale Design System

  • ANWR Group, Lead / Brand Strategy and Brand Design

  • Arcor, Lead / Digital communication and digital strategy

  • Deutsche Börse Group, Lead / Digital Strategy

  • Lufthansa, Lead / Design and Strategy for Infoflyway (first e-commerce ;-),

Professional Experience

  • R3ASON GmbH, Managing Partner

  • M1ND GmbH, Managing Partner

  • Design Centered Humans AG, CEO

  • Iconstorm GmbH, Managing Partner (2004-2024)

  • Blue Mars GmbH Chief Creative Department, Member of the Board (1997-2004)

  • thema communications gmbh, Co-founder & CEO (1993-1997)