Michael Geiss

Partner | System Strategist for Business Leverage

Michael Geiss - System Strategist for Business Leverage

As a System Strategist, I create sustainable and AI-native business models for entrepreneurs who anticipate and actively shape transformation through artificial intelligence. My approach is holistic: from system to component, from effect to cause, from system dynamics to context.

At r3ason, I lead the strategic redesign and systemic renewal of business models – building resilience, future readiness, and structural clarity in an era shaped by AI, complexity, and data-driven decisions.

Strategic foresight, a systemic mindset, and game-theoretical decision logic guide my thinking and actions. I operate at the intersection of transformation and strategic system design – where business model innovation is the structured response to dynamics and main driver of strategic leverage.

I act as creator, catalyst, and sparring partner for business innovation – when logic, structure, and value creation must be fundamentally rethought. For clarity in structure.

Strategische Selbstdisruption (Teil 1): Mit KI und Nachhaltigkeit zum zukunftsfähigen Geschäftsmodell
Michael Geiss / AI-Consulting Business Design Business Analysis Change Management
Strategische Selbstdisruption (Teil 2): Wege zur Umsetzung
Michael Geiss / AI AI-Consulting Business Design
Manipulation durch AI: Wie AI-LLM ihre Nutzer in Dialogen systematisch beeinflussen
Michael Geiss / AI AI-Consulting

Purpose Advancing ecological and social sustainability within our economic system – driving transformation at both enterprise and systemic levels.

Key Competencies Systems Architecture for Strategic Leverage: Designing and implementing target-oriented business structures and transformation processes across dynamic market environments.

Current Focus AI-native and sustainable business model development, corporate systems setup for co-investments, joint ventures and special-purpose enterprises.

Remarkable Projects

  • Stada AG: System architecture for VivaStada innovation agency setup – 180-employee joint venture. Role: Lead Consultant & MD Consulting Agency

  • Blancpain: Strategic brand relaunch of world's oldest luxury watch brand (Swatch Group). Role: Lead Consultant & MD Creative Agency

  • Deutsche Börse: Strategic brand development for Germany's leading stock exchange. Role: Lead Consultant & MD Brand Agency

  • VSS Consulting: Strategic positioning and change management during Unilog/Integrata merger (now CGI Group). Role: Lead Consultant & MD Consulting Agency

Professional Experience

R3ASON GmbH, Managing Partner

M1ND GmbH, Managing Partner

Design Centered Humans AG, CEO

Iconstorm GmbH, Managing Director (2016-2024)

thema communications AG, Co-founder & CEO (2000-2015)

k&a Marketing GmbH, Co-founder & CEO (1992-1999)


Education

  • Business Administration (Dipl.-Kfm., Frankfurt University, 1994)

  • Economics (Dipl.-Volksw., Hagen University 1997)

  • Consulting (St. Gallen Business School 2014)

Certifications

  • Business Model Generation (Strategyzer)

  • Strategy Consultant (EKS Academy, IHK certified)

  • Strategic Communication (AFK Academy)