Michael Geiss

Partner | Strategic Business Design

Michael Geiss - System Architect for Strategic Leverage

As a system architect, I create sustainable and AI-native business models for entrepreneurs who anticipate and actively shape transformation through artificial intelligence. My approach is holistic: from system to component, from effect to cause, from system dynamics to context.

At r3ason, I lead the strategic redesign and systemic renewal of business models – building resilience, future readiness, and structural clarity in an era shaped by AI, complexity, and data-driven decisions.

Strategic foresight, a systemic mindset, and game-theoretical decision logic guide my thinking and actions. I operate at the intersection of transformation and architecture – where business models become structured responses to dynamics and drivers of strategic leverage.

I act as catalyst, sparring partner, and co-creator for business innovation – when logic, structure, and value creation must be fundamentally rethought. For clarity in structure.

Key Competencies

AI-native and Sustainable Business Model Design: Transforming, developing and implementing sustainable businesses in dynamic environments. 

Systems Setup & Building: Building target-oriented corporate structures and systems, i. e. for co-investments and joint ventures and special-purpose enterprises.


Remarkable Projects

  • Stada AG: Concept and implementation of an in-house innovation agency with 180 employees for Stada AG as a joint venture. Project role: Lead Consultant and Managing Director of Consulting Agency

  • Blancpain: International Brand relaunch of the world’s oldest luxury watch brand, member of Swatch Group. Project role: Lead Consultant and Managing Director of Creative Agency

  • Deutsche Börse: International Brand Positioning and Strategic Communication of Germany's leading Stock Exchange. International Project role: Lead Consultant and Managing Director of Brand Agency.

  • VSS Consulting: International Positioning, Branding and and Strategic Communication of a innovative IT consultancy on it's way to a merger with Unilog/Integrata (today CGI Group). Project role: Lead Consultant and Managing Director of Consulting Agency.

Professional Experience

R3ASON GmbH, Managing Partner

M1ND GmbH, Managing Partner

Design Centered Humans AG, CEO

Iconstorm GmbH, Managing Director (2016-2024)

thema communications AG, Co-founder & CEO (2000-2015)

k&a Marketing GmbH, Co-founder & CEO (1992-1999)


Education

  • Business Administration (Dipl.-Kfm., Frankfurt University, 1994)

  • Economics (Dipl.-Volksw., Hagen University 1997)

  • Consulting (St. Gallen Business School 2014)

Certifications

  • Business Model Generation (Strategyzer)

  • Strategy Consultant (EKS Academy, IHK certified)

  • Strategic Communication (AFK Academy)