Felix Neuland

Strategic Brand Communication Technology & AI | Partner at R3ASON

Felix Neuland brings more than three decades of experience guiding leading international brands such as Mercedes-Benz, Lufthansa, and adidas — through the waves of digital transformation and successfully utilizes their potentials to take advantage of opportunities and to cope successfully with challenges.

At R3ason, he combines this background with deep insight into the latest developments in artificial intelligence, helping organizations turn complex technology into meaningful progress.

Over the past years, he has built and led global marketing and communication structures for pioneering deep-tech ventures — developing brand architectures, narratives, and go-to-market frameworks that align innovation with clarity and purpose.

His approach is pragmatic and collaborative: understanding the problem first, shaping strategy second, and applying technology only where it truly adds value.

Felix’s work focuses on enabling organizations to position themselves confidently in rapidly evolving markets, leveraging AI-enhanced processes without losing the human perspective that drives relevance and trust.

“AI doesn’t replace expertise — it amplifies it.”

Key Competencies

Strategic consulting at the intersection of technology, communication, and business

  • Transformation leadership for deep-tech and corporate environments

  • AI-augmented process design for marketing, strategy, and creative development

  • Integration of enterprise-grade AI into communication and workflow systems

  • Brand positioning and storytelling for innovation-driven organizations

  • Executive coaching and thought-leadership communication for CEOs and founders

  • Product & service innovation from prototype to scale; program leadership.

Remarkable Projects

  • Mercedes‑Benz — Global content & community strategy and programs (eMB, MB Mixed-Tape, MB-Social-Media, Me-Convention)

  • BASF & adidas — Digital strategy and transformation initiatives.

  • ROOM3D / TMRW Foundation — AI‑enriched 3D collaboration, brand architecture, and launches.

Professional Experience

TMRW Foundation / ROOM3D — Global Head of Marketing (CMO)
Frankfurt / Luxembourg | 2023 – 2025
Led AI enablement across marketing and design teams (~40% efficiency gains).

Built the overarching brand and communication architecture for ROOM3D and the RealityOS ecosystem.

Developed thought-leadership positioning and investor communication for deep-tech and AI projects.

Neuland + Herzer — Co-Founder & Managing Director; later Managing Partner (TMRW Foundation Ecosystem)
Frankfurt | 2001 – 2024
Partnered with global brands to design and implement digital communication strategies that set new industry benchmarks.

Integrated the agency into the TMRW Foundation ecosystem, evolving it into a specialized strategic unit for AI-driven innovation.

PIXEL•FACTORY — Co-Founder / CTO & COO
Frankfurt | 1997 – 2001
Built one of Germany’s pioneering digital agencies, serving as lead partner for DAX-listed clients including Mercedes-Benz, Lufthansa, and Deutsche Bank.

Early mover in large-scale web, CRM, and digital brand experience development.

Anythingabout — Co-Founder & Shareholder
Hamburg | 2011 – 2019
Created an enterprise-grade SaaS platform for social content management, adopted by major brands such as Mercedes-Benz, Porsche, adidas, and BASF.